The summer festival season is one of the most exciting times of the year, and now it’s one of the most giving, too! On 20th May 2010, H&M launches its third Fashion Against AIDS campaign, which includes the first festival collection, with 25% of the sales donated to youth HIV/AIDS awareness projects. Sold through the Divided youth departments, the collection for both guys and girls will encompass the whole festival experience, from clothes and accessories through to tents and sleeping bags, all the while raising funds to promote the message of safe sex.
The festival look is a global trend that’s all about freedom of expression and shared experiences. Festivals are an escape from the real world, where fashion can really come to the fore. For girls this summer there’s a mix of rock with bohemia and glamour with added ethnic touches. Denim hotpants or patterned leggings are matched with embellished tunic tops, while maxi-dresses are toughened up when worn with leather jackets. Gladiator shoes, chunky bracelets, wide belts and beaded necklaces complete the look, while tribal print headphones give an extra twist. http://www.hmfaacollection.com/press-release
The pictures are the property of H&M and they can be found at: http://www.hmfaacollection.com/still-life
This is the official site for this collection (FAA Fashion Against Aids): http://www.hmfaacollection.com/welcome
Here you can read more about this topic: http://www.designersagainstaids.com/
And here you can find the price list for the wonderful stuff: http://www.hmfaacollection.com/price-list